Filip Nemet
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CashThrough.com

Cash Through is an app that is being developed by Triman.ch focusing solely on one thing - making the experience of lending and borrowing money simple, easy and friendly - just like it should be.

       The goal was to develop a visual identity that would communicate the dynamics as well as immediacy and ease of the experience provided by the app.   

 

 

The goal was to develop a visual identity that would communicate the dynamics as well as immediacy and ease of the experience provided by the app.

 

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 The focus on the letter H instead of the initials came for two reasons. The symbolism of a direct horizontal link between two vertical strokes of the letter H and the slogan "Happy to Help!" which was actually defined while still conceptualizing the overall visual identity.      

The focus on the letter H instead of the initials came for two reasons. The symbolism of a direct horizontal link between two vertical strokes of the letter H and the slogan "Happy to Help!" which was actually defined while still conceptualizing the overall visual identity.

 

 

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 Inner white space of the logo-mark, together with those cuts form the shape of speech bubbles which creates a conversation and gives a human touch to the overall identity.      

Inner white space of the logo-mark, together with those cuts form the shape of speech bubbles which creates a conversation and gives a human touch to the overall identity.

 

 

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