The goal was to develop a visual identity that would communicate the dynamics as well as immediacy and ease of the experience provided by the app.
The focus on the letter H instead of the initials came for two reasons. The symbolism of a direct horizontal link between two vertical strokes of the letter H and the slogan "Happy to Help!" which was actually defined while still conceptualizing the overall visual identity.
Inner white space of the logo-mark, together with those cuts form the shape of speech bubbles which creates a conversation and gives a human touch to the overall identity.